The Brand
Web + E-Commerce
Role
Focus
Tools
Previously Graphic Design Intern
Web + Digital Graphic Designer
E-Commerce · Social · Digital Design
Figma · Canva · Shopify
Digital Design · Web · Social Content
May 2026 - Present
Modern Picnic is a fashion and lifestyle brand reimagining the traditional lunch bag. After joining the team as a Graphic Design Intern, I transitioned into an ongoing role as Web + Digital Graphic Designer, supporting the brand across e-commerce, social content, campaigns, and digital experiences.
Supporting Modern Picnic’s evolving e-commerce experience through page redesigns, product launches, responsive design, new site features, and ongoing optimization. From initial audits and Figma concepts through implementation, CAs, and Shopify CMS updates.
BEFORE
PDP Refresh
A site-wide refresh of Modern Picnic’s product detail pages focused on creating a more polished, consistent shopping experience. Existing pages were audited, redesigned in Figma for desktop and mobile, and reviewed through implementation to ensure the final experience translated successfully to the live site.
Builds credibility through recognizable editorial features
Press Recognition
Related styles extend exploration beyond the current product.
Product Discovery
Editorial content connects product features to real-world use
Function Meets Fashion
Video and lifestyle content brings the product into a more authentic, dynamic context.
Social Content
Side-by-side details help shoppers distinguish between similar styles.
Product Comparison
AFTER
A Storefront in Motion
The homepage evolves alongside product launches, promotions, and seasonal moments. Campaign creative is translated across desktop and mobile to keep the storefront current, cohesive, and conversion-focused
Beyond the PDP
The PDP refresh was part of a broader effort to strengthen the storefront across key customer touchpoints. Additional pages were audited, refreshed, and optimized across desktop and mobile.
Social Media
Storefront to Feed
Creating ongoing social content across organic posts, Stories, Pinterest, paid media, trend-driven creative, and AI experimentation—while maintaining a cohesive Modern Picnic brand world across platforms
Organic Social
Ongoing social content builds a recognizable brand presence while leaving room to experiment. In-feed posts follow a more established visual rhythm.
Stories create space for playful, multi-frame narratives, product moments, and trend-driven ideas.
700+
Story frames created
Platform analytics, search trends, and emerging keywords inform
SEO-focused content designed to strengthen discoverability and keep
Modern Picnic visible in relevant searches
Paid Ads
Designed for audiences encountering Modern Picnic for the first time, paid creative introduces the product and brand quickly through polished, attention-grabbing visuals built to stop the scroll
AI Assests
Weekly AI-assisted explorations push Modern Picnic into surreal, unexpected worlds through fashion-forward, internet-native concepts that use AI intentionally as a storytelling and marketing tool.
Trends
Ongoing research into e-commerce aesthetics, social formats, and digitally native brands helps identify what is gaining momentum online, with relevant trends reimagined through Modern Picnic’s products and visual identity.
